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Marketing

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Combining Social Media and Your Website For SEO and More Traffic!

By | Content Marketing, Content Writing, Inbound Marketing, Marketing, SEO, Social Media, Web Development | No Comments

The 1-2-3 Strategy The main strategy I use for traffic is Write a blog post: this adds SEO keywords and content to the site Promote the post on social media – you get direct traffic from your social channels, and Google sees this as ‘social signals’ and also ranks you higher Optimize the text on the site – again for Google, making sure you are using your keywords whenever possible. Keyword Research This should all…

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What is Facebook Retargeting?

By | Marketing, PPC Marketing, Social Media | No Comments

All of the traffic your website receives is very important, and one of the metrics used to determine growth for your business is an increase in website traffic. But the truth of the matter is that not everyone who visits your website is going to convert into a lead or sale the first time they see your page. They may read through a blog post or visit your sales page – but that’s it. They…

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Key Benefits Of Search Engine Optimization

By | Marketing, SEO, Web Development | One Comment

As a business owner in the digital marketing age, you have undoubtedly heard about search engine optimization. You probably agree that it can be beneficial to your business, but you may not understand exactly what it is or why it can help your business. At its core, search engine optimization is the process of generating traffic to your website from organic sources of search engines like Google, Bing, and Yahoo. Unlike pay-per-click advertising, you don’t…

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Online Marketing For Small Businesses: The Basics

By | Content Marketing, Marketing, PPC Marketing, Social Media | No Comments

One of the greatest things to happen in the world of marketing and advertising for small business owners is the internet. In the past, when advertising relied on television, newspapers, magazines, and cold calling, huge businesses with nearly unlimited ad budgets and large marketing teams dominated everything. As a small business, trying to compete with that was extremely difficult. Online advertising has virtually eliminated that struggle though, and now even small businesses can compete with…

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Advantages of WordPress for Small Business Websites

By | Marketing, Web Development, WordPress | No Comments

No matter what type of business you have, product you sell, or service you offer, it is extremely important that you have a website that is up-to-date with current online marketing practices. Unfortunately not a lot of businesses have changed in the last few years and still have an outdated website that can potential do more harm than good for their digital presence. If you are interested in a new website, using the WordPress platform…

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Content Marketing Fredericton New Brunswick

What Is Content Marketing?

By | Content Marketing, Marketing | No Comments

Why Content Marketing? Whether you are a small startup, a local business, or a large company, making sure that you are reaching your target audience and converting them into new customers is extremely important. In the past, disruptive marketing such as billboards, website banners, and magazine ads were popular ways to create new customers. Today, however, attention spans are shorter and we are continuously saturated with marketing messges. People record their favorite TV shows and skip…

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Get Ready for Google “Mobilegeddon” – Coming April 21, 2015

By | Marketing, Technology, Web Development, WordPress | No Comments

It’s coming, and your business may need to take action. Beginning on April 21, Google is rolling out a new algorithm that will specifically impact local searches on mobile devices; if a site is determined by Google to have a poor user interface on mobile devices, it will have a lower search ranking than those that do. Dubbed “mobilegeddon”, this isn’t the first time that Google has made changes to search in an effort to…

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Why Your Website is More Important Than Social Media

By | Content Marketing, Marketing, Social Media, Web Development, WordPress | No Comments

The Sales Context of Social Media vs. Your Website Social media is obviously important and can have a significant and immediate impact. I equate selling on social media to trying to sell to someone from a kiosk in a shopping mall – the person is already preoccupied and there are endless distractions vying for their attention. When you can get the potential customer to your website, it is like you are sitting with them at…

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How I Use About.me to Build My Social Media Follower Base

By | Content Marketing, Marketing, Social Media | No Comments

About.me is a site that I signed up for quite awhile ago, and to be honest had kind of forgotten about. 20 days ago I followed someone’s link on their Twitter profile to their About.me page. That led me to update my own profile which was outdated, and to explore a bit. I engaged with a few people by visiting their pages and sending them a preset ‘Compliment’. What happened next really surprised me. I have no…

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